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The floor · Marassi, North Coast · 2015 to 2021

The summer job that became the whole restaurant.

The menu

First

At seventeen, in the summer of 2015, I took a job at a luxury resort on Egypt's North Coast, carrying plates to tables. I had never worked in service.

Then

I didn't learn the job. I learned the room. Within a couple of weeks I knew the menu better than waiters and captains who had been there for years, and they moved me up to taking orders.

Main

By the last months of that first season I was leading shifts. Temporary staff usually get the heavy lifting. Before long they handed me the whole restaurant operation anyway, as a temporary employee.

On the side

Guests who had eaten in the best places in the world kept offering me jobs at their own businesses.

Still

I came back every summer until I was twenty-three, alongside university and my first engineering jobs.

The sequence of service.

It starts before the guest is through the door: eye contact while they're still far away, the smile, the welcome. I was doing the host's job before the restaurant had a host. From there it's a sequence, all the way to the moment they leave, and knowing it cold is what frees you to notice everything else.

  1. 1Eye contact from afar
  2. 2The smile and the welcome
  3. 3Seated
  4. 4Menu and questions
  5. 5Order, allergies asked
  6. 6Courses, timed to the table
  7. 7Check
  8. 8Farewell
Eight stops, from outside the door and back out again. The standard is the same for every guest, at every table.

Describing a dish before it arrives.

I studied every ingredient, how each dish was cooked, and how it was plated, and the drinks the same way. So when a guest asked about something, I could describe exactly how it would look on the table. Nobody ordered something they couldn't picture. And I asked about allergies before anyone had to mention them. I never skipped a single step of the order-taking standard, which is why so many guests said it was the best they'd had.

The ingredientsHow it's cookedHow it's plated

Order

Allergies:checked

asked before they mentioned it

An illustration of what guests noticed.

The manual.

What I learned didn't stay in my head. I wrote a printed manual for the team: the sequence of service, the workflow, a checklist for whoever opened in the morning and another for whoever closed at night, and the lessons we'd learned from past mistakes. It had a full section on the menu, with real photos of every dish, arrows naming each ingredient, and how each one was cooked. Someone who had never worked in a restaurant could study it and become an excellent waiter. And whenever a teammate had a question, I answered it and showed them how to do it themselves.

  • Sequence of service
  • Workflow
  • Opening
  • Closing
  • Lessons learned
  • The menu

Opening

12

The menu

13

The manual, reconstructed from memory as an illustration.

Thinking like a manager.

I kept asking the questions a manager asks. Why do the glasses keep breaking, and what's the root cause? How should the silverware, glassware, and kitchenware be stored so the floor moves faster? How do you refill the salt, pepper, and sugar so the humidity doesn't ruin them? When the cashier system got in our way, I sat with the IT team and explained how it needed to work from the floor's side. I didn't invent the craft. I kept making the operation around me smoother.

  • Why do glasses break?

    Find the cause, not the culprit.

  • Where does everything live?

    Storage that matches the service.

  • Why does the salt clump?

    Refill with the weather in mind.

  • Why does the register slow us down?

    Tell the builders how the floor works.

Four questions from the floor, and where each one led.

The kitchen.

On the busiest nights, the kitchen jammed in a strange way. Each chef had a fixed station, so one would be buried in orders while another stood waiting for his. I recommended a different way to run it, with work that could move between stations in parallel instead of waiting in one line. It clearly reduced the bottleneck.

Before

Each chef owns one station. Every order waits in line for its own.

Station 1Station 2Station 3Station 4OverwhelmedWaiting

After

Work that can move, moves. The stations run in parallel.

Work moves to whoever is free.
Four stations on a busy night, and the same ten orders, before and after.

Selling what would otherwise expire.

At the start of a day I'd look at what in the stores was close to its date, find the dishes and drinks that used it, and get the team behind those. If a dish that used it wasn't selling, we'd ask why. Was it how it looked? How it tasted? Then we'd fix that, and feature it for the weeks that mattered, so nothing went to waste.

In the storesOn the menuToday2 days3 days
Not selling: looks? taste?Featured
  1. 1Check the dates every morning.
  2. 2Find the dishes and drinks that use them.
  3. 3If one isn't selling, find out why and fix it.
What was close to its date decided what we pushed that day.

The guests' dish.

One idea I'm still fond of: twice a week, the restaurant served a dish proposed by the guests themselves. They filled in a form. On those days we served five dishes from five different guests, and the best-loved ones went onto the menu under the names of the guests who created them. People came back to a restaurant where their own dish was on the menu. That's a different kind of loyalty.

Proposed by guests, twice a week

Five dishes from five guests on the day

From our guests

  • by a guest(made the menu)
  • by a guest
  • by a guest(made the menu)

Loved enough to stay on the menu

A menu card, drawn as an illustration. The dishes in that section went out under the names of the guests who proposed them.

Summers, alongside everything.

It was never the whole year. Every summer on the coast sat next to university, and later next to engineering. I even gave a talk once about balancing the two.

  1. 2015
    On the coast from June to September.Leading shifts
    University
  2. 2016
    On the coast from June to September.
    University
  3. 2017
    On the coast from June to September.
    University
  4. 2018
    On the coast from June to September.
    UniversityEngineering
  5. 2019
    On the coast from June to September.
    UniversityEngineering
  6. 2020
    On the coast from June to September.
    UniversityEngineering
  7. 2021
    On the coast from June to September.
    UniversityEngineering
On the coastThe rest of the year
Seven summers on the coast, 2015 to 2021. The rest of each year belonged to university, and from 2018, to engineering work as well.

What the guests said.

In their words.

Guest comment · 2017

“I could never enjoy such a perfect communicator in the food industry in the Middle East. He knows exactly what to communicate and how to.”

A guest at Marassi

Guest comment · 2018

“Best order taking experience ever. Farahat was extremely educated on the ingredients. I knew exactly what I ordered and could anticipate the full order as it came.”

A guest at Marassi

Guest comment · 2019

“Farahat is a wonderful guy. We really never cared about any detail. One of the smartest guys I have ever met.”

A guest at Marassi

Guest comment

“Farahat by far is the best hospitality guy I have ever met, flawless, he knew exactly each small detail in the sequence of service, from the beginning of entering the restaurant to the moment of leaving the place, no single mistake.”

A guest at Marassi

Guest comment

“Rarely being asked about being allergic to something without me mentioning it! I would go to that restaurant again for that experience in particular, flawless.”

A guest at Marassi

It wasn't where I learned to think this way. It was the first place with standards high enough to prove it.