Most problems can be reached through software.
From the moment we wake up to the moment we sleep, most of what we do passes through technology. I believe that means most of our problems can be worked on through it too, even the hard ones. These are the products I'm building on that belief.
It doesn't have to solve all of it.
When I meet a problem, I don't look for a system that makes it disappear. I look for one that takes most of it away. If software carries eighty percent, the rest is mine to carry. If it only carries half, that's still half a problem gone.
Software also lets me see what I couldn't see alone: the pattern across thousands of records, the order things should happen in, the gap between what a tool does and what people actually need. Each product here started with one of those gaps.
Before anything is built
One shapes an idea into a product. The other builds it without guessing.
Caddy
Give it an idea. It asks until the idea is whole, then builds it in sessions that never have to guess.
For engineers building with agents
I build with coding agents every day. These come from what's missing when you do.
Keel
One place to run every coding agent you use, and to see what all of them are doing.
TeamOS
A shared brain and one set of rules for a team that builds with agents.
Plinth
An environment where the agent proposes and the engineer decides, at every step.
What must not be lost or taken
A team's secrets, the things only you can carry, and your own face and voice.
For people deciding alone
A store owner pricing blind, and a recruiter with nowhere to keep the people they know.
Mercantile
The analyst a Shopify store never hired, before it runs another sale.
They'll all live under Neuroom.
Neuroom is the company I'm registering in the UAE. It will hold these products, and the work I do with the people who bring me their problems.